This article was originally posted on the Failblog.org website.
Lululemon has a display window with a print that says: "Be a Milf". Very Classy.
The Good: Got people talking about it. Heck, I'm blogging this right now!
The Bad: Probably not the best PR way to sell clothing
The Ugly: I like the comments found on the site:
"This is obviously on purpose. Why wouldn’t mothers in their 30’s want to be hot, and be women we’d like to bang? Whoever submitted this has failed in the worst way."
"Er, lululemon here has in fact shortened the name of its gym program “Mothers Into Fit Living”, into the subsequent acronym. Google MILF lululemon."
"They put A LOT of market research into that name."
"I love it. Now I want to shop there."
No comments:
Post a Comment