Lululemon MILF

This article was originally posted on the Failblog.org website.

Lululemon has a display window with a print that says: "Be a Milf". Very Classy.

The Good: Got people talking about it. Heck, I'm blogging this right now!

The Bad: Probably not the best PR way to sell clothing

The Ugly: I like the comments found on the site:

"This is obviously on purpose. Why wouldn’t mothers in their 30’s want to be hot, and be women we’d like to bang? Whoever submitted this has failed in the worst way."

"Er, lululemon here has in fact shortened the name of its gym program “Mothers Into Fit Living”, into the subsequent acronym. Google MILF lululemon."

"They put A LOT of market research into that name."

"I love it. Now I want to shop there."

Pottery Barn does one better than TCP

I just did a post for The Children's Place (TCP) not too long ago and thought I'd do another expose on a different children's store: The Pottery Barn Kids.

Compared to TCP, The Pottery Barn Kids does one better with a nice beach display using stuffed animals. They're kid sized and displays nicely for kids passing by and parents thinking it looks cute. Great summery colour scheme too.

There are some sales going on today too so I took a picture of one of the hanging signs just outside the door.

Good: Great action shot and use of space
Bad: Open space at the bottom of the display could have been used to present sales inside the store
Ugly: If I were a child looking inward, I would want to get something for my stuffed animals too!

The Children's Place

The Children's Place is having a sale on for swimwear and summer clothing. I've never shopped for children's clothing before, but the prices inside are very reasonable for a store that I consider high end (readers, correct me if I'm wrong!).



What I like about this display is the mannequin heads substituted with pictured headshots. It gives the window shopper a clearer subject (child's face) and still uses the props (mannequin) that's available to the stores. You'll have to look head-on in order to get the best view because the angle that I took this shot, it looks a bit off.

Good: Different eye catching display for window shoppers
Bad: There could have been more activity within the display
Ugly: Can be creepy to see headless mannequin's with a child's head on display

Apple at Yorkdale

I love these displays by Apple in the Yorkdale mall. On the left side display, an environmentally friendly theme is shown with all of the 'green' features that their latest Macbook comes with. I especially like the "fewer batteries in landfills" post. The right side display has window shoppers walking by hanging iPhone app icons showing off the wide selection of programs to choose from. Take that Blackberry!

Something I think is very cool at the Apple store is that they have free clinics! This kind of support really helps the brand create a loyal fanbase as potential customers can always come back to learn something new for their Mac. As I was taking this picture, I even saw a customer and a one-on-one consultant at the coffee tables just outside the store sipping coffee and learning MAC!

Barbie's 50th Birthday at the Bay

Hello dear readers.

I walked by the Hudson's Bay Company down in Toronto to see Barbie's 50th birthday display (you can read the press release here too). You can still step into the Bay and check out their display inside and out as a commemorative celebration of the 50 years Barbie's been with us.

The Bay's annual Christmas display 2008

Here's the annual Christmas display from the Bay. Every year, a new display shows off Christmas of yesteryear with Santa and his elves making toys for good girls and boys. For those who aren't familiar with the display, it dates back to the 1930's where toy soldiers and red rider BB guns were on the lists of many. Speaking of old toys, today, I doubt the toys on the minds of children surround those that can be substituted as firewood. I'd think that if you put in a Nintendo Wii (which the Bay has on sale) in a fire the carcinogen's would become problematic. However, the Red Rider BB gun might look cool if it were loaded with bullets. Safety glasses optional.

Next year, I'd love to see Santa in his electronics workshop. I mean really, how does he get around the patent rights, hire enough qualified engineers and oversee a global operation that covers just about every toy in the world? Take a note from the Apple Store Santa, and next year wear some ipod headsets in your display and power them from Rudolph's nose.

Here's a link to what's on sale at the Bay.

Le Chateau makes an impression

Just like their club wear, the Le Chateau in the Eaton Centre makes a statement. The display looks like just the kind of sexy party I wanted to be at over the holidays and they're all wearing such nice clothing too (probably bought from... Le Chateau). This party is so awesome, there's even a woman hanging out from under the table just chillin. Oh wait, there's food in front of her so she might be in the middle of eating.

Have you been to their website too? Pretty slick and very stylish. This company really knows how to sell the lifestyle and fashion by making it a priority to have a a well-to-do package. I am really looking forward to checking out more of their displays throughout the year and showcasing them for you. Their display team should be very proud of the work here. Very well done. Because of the quality of work here, I am starting to think that it's time to have a ranking system on this website. What do you think?